Brand

The umbrella corporate brand of The Linde Group is designed to appeal to the widest possible global audience, to represent modernity and to demonstrate that we have grown together into a single, powerful organisation.

Leadership. Performance. Commitment. These are the values we want to demonstrate to the world.

Leadership is important to us because we believe that what we are doing is something new and creative, that will generate considerable opportunities for our staff and customers in the future. As a truly global player, we will be setting the trends for the wider industry.

The logo’s typeface describes our focus on ‘Performance’, the drive to continually improve our competitiveness. Our future success will be determined by being fast, efficient and at the forefront of technology, and the modern font serves to communicate this.

Finally we are a company of Commitment – to one another as colleagues, as well as to our customers and partners. We are focused on working together to create superior solutions that meet the changing demands of our customers – this requires commitment. The imagery we use in our corporate materials will consistently express this.

The logo serves to communicate all these values to the outside world. The motif is based on the ‘L’ in founder Carl von Linde’s signature, and has been developed to be more abstract, to create scope for association: Some people might see the mathematical symbol for infinity in it, others might see a heart.